Oh come on. We have all heard the words come out of our own mouths: “It’s been done” or “Huge-Company-X will squash this”

But that’s precisely why some startups succeed. They ride on the tide that other, more successful ventures, have started. Rather than try to come up with some of my own amazing thoughts about this I should point you to someone who has already dispensed wisdom on the subject, Amit Paka on TechCrunch http://goo.gl/FPd6AQ